29 May SEO Performance Audit: Key Insights and Metrics in 2025 Marketing and Digital Transformation Agency
SEO is a colossal effort; the process does not end there once that initial effort is made. After the audit, you make a plan to tackle these issues, prioritize them, and then slowly do them or get other teams to do them (if you have people). Then, monitor your actions to determine whether those changes work as intended. Regular monitoring is also a great opportunity to find improvements and better calibrate your SEO strategy.
What’s an SEO audit and why are they so important?
You should also regularly review Google Search Console’s Crawl Stats report to see how many pages Google crawls per day. Comparing crawled pages with total pages on your site helps you spot inefficiencies. By reading this article, you can apply these insights to save yourself and your SEO clients time, money, and frustration – in less than an hour.
To find all broken links on your website, scroll down to Broken links in the Links section of the Site Audit module. Check out the blue nodes for redirects and the red ones for broken links. And if you see any lonely grey nodes hanging around, those are your orphan pages. In the Site Audit module, explore the Indexing and crawlability section, namely Resources with 4xx status code, Resources with 5xx status code, and 404 page set up correctly.
Finally, there’s GT Metrix, another handy technical analytics tool. With it, we can analyze which pages of your website are slow, figure out why they’re slow, and make recommendations so you can make them faster. ScreamingFrog is best known for its use as an SEO website crawler. It mimics the actions of Google spiders, crawling and analyzing your website so we can better understand it from a technical perspective.
Content Quality and Relevance
For that, select List Mode in the project creation dropdown menu. Add the domain link and a set of specific URLs you want to crawl. If your site has been penalized, you will see a corresponding notice in Google Search Console. Make sure to address the warning before you proceed further with an SEO audit checklist.
If your website is running on HTTPS (which hopefully it is) then all images and files should also be called via HTTPS. Because they’re one of the easiest ways to slip into indexation hell. Google will go nuts on them, and a site with 1,000 actual pages can quickly end up with tens of thousands of near-duplicate pages indexed.
- Search engine rankings depend on various factors, including content quality, backlinks, user experience, and ongoing SEO efforts.
- What an agency’s services include also determines the price of an SEO audit.
- For example, some emphasize the technical audit while others note the link audit included with their SEO audit services.
- Every page you want to show up on Google or Yahoo must be in your sitemap, which means creating a map can become tedious if your site has a lot of pages.
- “SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.”
How to build internal links
Both of them are necessary in order for your pages to be shown to end user. Nowadays, most SEO Anomaly people use mobile devices to access the Internet. Having that in mind, your website needs to be mobile friendly so that the visitor can have all the options which they would otherwise have on a desktop computer. First and foremost, if a person is unable to browse freely, he will quickly bounce from your website.